The Role
When a homeowner asks ChatGPT, Gemini, or Perplexity, "Who is the best roofer in Connecticut?" or "What should I know before buying Hardie siding?" we want the answer to be Gunner.
As our Digital Content & AI Optimization Specialist, you will sit at the intersection of digital marketing, content strategy, and artificial intelligence. You will help us reverse-engineer how Large Language Models (LLMs) source, evaluate, and recommend brands, and you will create the high-quality content required to capture that digital real estate.
What You'll Do
- AI Search Strategy: Research and test how major LLMs (ChatGPT, Gemini, Claude, Perplexity) retrieve and rank information related to the roofing and home improvement industry.
- Content Creation: Write, edit, and publish clear, authoritative, and engaging content (blogs, FAQs, whitepapers, case studies) designed to be highly "readable" by both humans and AI models.
- Optimization: Update existing web copy, service pages, and knowledge bases to ensure our brand messaging is accurately ingested by AI web crawlers.
- Monitoring & Analytics: Track Gunner’s brand visibility and sentiment within AI platforms. Design testing methodologies using various prompts to measure our "share of voice" in generative outputs.
Cross-Functional Collaboration: Work with our development and traditional marketing teams to implement technical web updates that support AI discovery.
Requirements
Technical Requirements
- AI Literacy: Strong familiarity with leading LLMs and AI-powered search engines. You understand the basics of how these models work (e.g., prompt engineering, context windows, and hallucinations).
- Search Architecture Concepts: A foundational understanding of Retrieval-Augmented Generation (RAG), Natural Language Processing (NLP), and how AI systems index and pull real-time data from the web.
- Technical SEO Knowledge: Familiarity with on-page SEO, structured data (Schema markup), and semantic HTML. You know how to structure information so machines can easily understand and categorize it.
- Data Analysis: Ability to use basic analytics tools to track performance, run A/B tests on content, and interpret data to adjust strategies.
Marketing Requirements
- Degree: Recent graduate (0–2 years experience) with a degree in Marketing, Communications, English, Computer Science, or a related field.
- Exceptional Writing Skills: You can distill complex construction or roofing concepts into digestible, authoritative content. (Please be prepared to share a portfolio or writing samples).
- Brand Voice: Ability to maintain a consistent, professional, and approachable tone that aligns with Gunner’s premium brand identity.
- Digital Strategy: A solid grasp of inbound marketing principles, content marketing funnels, and traditional SEO best practices.
Agility & Curiosity: You thrive in a fast-paced environment and are excited to experiment in a field (GEO) that is changing every single month.
Benefits
Benefits
- An unmatched, high-energy company environment
- 401(k): Company match after 6 months
- United Healthcare (medical, dental, vision) with company contribution after 60 days
- PTO: Unlimited plan after 60 days
- Company-issued iPhone and MacBook
- Clear path to promotions within the organization