We are seeking a detail-oriented and technically strong Data Engineering Analyst to join TIAA's Marketing & Communications Data Engineering team. This role is responsible for implementing large-scale, complex data projects that support marketing analytics, campaign measurement, brand research, and customer insights initiatives. The analyst will work closely with marketing technology, analytics, and business stakeholders to ensure high-quality data is accessible, reliable, and actionable. Working under direct supervision, this contributes to building and maintaining scalable data pipelines that power TIAA's marketing and communications strategies.
Key Responsibilities and Duties
- Build, maintain, and optimize data pipelines that support marketing analytics, campaign performance measurement, brand tracking, and customer segmentation initiatives.
- Collect, process, and deliver large-scale marketing and customer data to the user community, ensuring accuracy, completeness, and timeliness.
- Resolve systemic data errors, monitor the marketing data ecosystem, and develop strategies to scale data solutions.
- Implement and monitor automated data quality controls to maintain data integrity across marketing data platforms.
- Identify syntax, structure, and semantics for each marketing data source and document findings for stakeholder use.
- Manage cyclical production releases by maintaining accurate and up-to-date documentation and communicating known data issues to marketing and analytics stakeholders.
- Support data governance and stewardship initiatives in alignment with TIAA's enterprise data strategy.
- Collaborate with marketing technology, analytics, and business teams to understand data requirements and translate them into scalable data engineering solutions.
Educational Requirements
- University (Degree) Preferred
Work Experience
- No Experience Required
Career Level
5IC
Key Responsibilities and Duties:
· Build, maintain, and optimize data pipelines that support marketing analytics, campaign performance measurement, brand tracking, and customer segmentation initiatives.
· Collect, process, and deliver large-scale marketing and customer data to the user community, ensuring accuracy, completeness, and timeliness.
· Resolve systemic data errors, monitor the marketing data ecosystem, and develop strategies to scale data solutions.
· Implement and monitor automated data quality controls to maintain data integrity across marketing data platforms.
· Identify syntax, structure, and semantics for each marketing data source and document findings for stakeholder use.
· Manage cyclical production releases by maintaining accurate and up-to-date documentation and communicating known data issues to marketing and analytics stakeholders.
· Support data governance and stewardship initiatives in alignment with TIAA's enterprise data strategy.
· Collaborate with marketing technology, analytics, and business teams to understand data requirements and translate them into scalable data engineering solutions.
· Assist in curating clean, consistently defined datasets and metadata that can support semantic data layers and responsible AI consumption.
Required Skills
· Strong hands-on experience with Python, and SQL for data extraction, transformation, and validation.
· Experience working with Snowflake or similar cloud-based data platforms like AWS etc.
· Understanding of data quality concepts, API/File Transfer based data pipelines, and ETL/ELT processes.
· Familiarity with marketing data platforms like Google Analytics, SFMC, or CRM data is a plus.
· Strong analytical and problem-solving skills with keen attention to detail.
· Good communication skills to interact with both technical and business stakeholders across marketing and technology functions.
Preferred Skills:
· Experience with Python for data automation, transformation, or validation tasks.
· Exposure to marketing analytics platforms or marketing data ecosystems.
· Familiarity with data governance tools and practices.
· Experience working with large and complex datasets.
· Basic familiarity with AI/ML data preparation, semantic or logical data layers, or retrieval-augmented generation (RAG) concepts is a plus.
· Exposure to responsible AI, AI governance, feature stores, vector databases, or semantic-layer tooling such as dbt is a good to have.
Related Skills
Application Programming Interface (API) Development/Integration, Automation, Communication, Consultative Communication, Containerization, DevOps, Enterprise Application Integration, Influence, Organizational Savviness, Problem Solving, Prototyping, Relationship Management, Scalability/Reliability, Software Development Life Cycle, Systems Design/Analysis
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Company Overview
TIAA Global Capabilities was established in 2016 with a mission to tap into a vast pool of talent, reduce risk by insourcing key platforms and processes, as well as contribute to innovation with a focus on enhancing our technology stack. TIAA Global Capabilities is focused on building a scalable and sustainable organization , with a focus on technology , operations and expanding into the shared services business space.
Working closely with our U.S. colleagues and other partners, our goal is to reduce risk, improve the efficiency of our technology and processes and develop innovative ideas to increase throughput and productivity.
We are an Equal Opportunity Employer. TIAA does not discriminate against any candidate or employee on the basis of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other legally protected status.
Our Culture of Impact
At TIAA, we're on a mission to build on our 100+ year legacy of delivering for our clients while evolving to meet tomorrow's challenges. We equip our associates with future-focused skills and AI tools that enable us to advance our mission. Together, we are fighting to ensure a more secure financial future for all and for generations to come. We are guided by our values: Champion Our People, Be Client Obsessed, Lead with Integrity, Own It, and Win As One. They influence every decision we make and how we work together to serve our clients every day. We thrive in a collaborative in-office environment where teams work across organizational boundaries with shared purpose, accelerating innovation and delivering meaningful results. Our workplace brings together TIAA and Nuveen's entrepreneurial spirit, where we work hard and work together to create lasting impact. Here, every associate can grow through meaningful learning experiences and development pathways—because when our people succeed, our impact on clients' lives grows stronger.
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Phone: (800) 842-2755
Email: accessibility.support@tiaa.org
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