AI Growth Associate - SEO/GEO

HEALTH CAN’T WAIT.

Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t.

Alan exists to end the wait.

Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way.

So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience.

We are on an incredible journey to build a global leading company, with a unique culture https://alan.com/en/careers. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR.

Prevention as the new norm. That's what we're building with our team of 800+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond.

⭐ CONTEXT ⭐

Alan is entering a new phase of growth. With more than 1 million members and +50% year-over-year growth, we want to turn our organic acquisition into our #1 acquisition channel.

The game is changing. Search is being rewritten by LLMs: ChatGPT, Perplexity, Claude, and Google's AI Overviews are becoming the new front page of the internet. Generative Engine Optimization (GEO) and AI Optimization (AIO) are no longer experiments. They're the next decade's growth lever. Very few companies have figured this out. Alan wants to lead the way.

We're looking for a sharp mind to help us build the AI-augmented growth engine that will make Alan the most cited and mentioned health brand across LLMs and search engines, in four markets (France, Belgium, Spain, Canada).

⭐ YOUR MISSION ⭐

You'll join Alan’s Growth team and work side-by-side with our SEO/GEO Lead to drive organic traffic and conversions

KEY MISSIONS INCLUDE:

BUILD THE AI SYSTEMS BEHIND ALAN'S ORGANIC GROWTH

- Build the agents that do the work. You'll create automated workflows and Claude skills that turn prompt monitoring, gap analysis, content drafts, and freshness audits into one continuous pipeline. The agents you build today are the engine the whole team runs on tomorrow.

- Contribute to Alan’s keyword & prompt roadmap and identify new strategic content opportunities using our organic monitoring toolstack (Profound, SEMrush, Google Search Console) and Claude Code

- Globalize our AI workflows across geographies, accounting for complex local nuances and empowering local teams.

HELP ALAN STAND OUT AGAINST AI SLOP WITH YOUR UNIQUE TASTE AND CREATIVE DIRECTION

In a world where anyone can generate a passable article in 30 seconds, the moat is no longer writing. It is judgment: knowing what to say, what to cut, and what makes a real person trust us. We are not hiring a blog writer. We are hiring someone who becomes part of our human team of tastemakers who drive our AI content engine.

- Become an expert in customer psychology. Develop a deep, near-obsessive understanding of what people ask LLMs (ChatGPT, Perplexity) and Google about health, work, and insurance, and why those questions matter to them: wellness at work, preventive health, navigating insurance complexity.

- Direct the AI, do not compete with it. Our agents draft, structure, and scale. Your job is to add a taste layer where it matters that AI cannot replace: choosing which questions are worth answering in the first place, knowing when a draft is technically correct but emotionally flat, spotting the customer insight that turns a generic explainer into something worth citing. You guide the agents with sharper briefs and edit their output with judgment.

- Collaborate with Brand on third-party citation work and brand sentiment monitoring, ensuring what we publish and what gets said about us reinforce each other.

⭐ WHAT MAKES THIS ROLE EXCITING TO START YOUR CAREER ⭐

- Arrive at the inflection point. Organic discovery is shifting from Google to LLMs right now. You join at the moment the playbook is being written, not after it has been figured out.

- Surf the AI wave, do not get washed by it. Most marketers are watching AI rewrite their craft from the sidelines. You will be at the front of that wave, shaping how organic growth evolves with world-class tooling rather than scrambling to catch up.

- Own real scope from week one. You will own significant chunks of Alan's organic growth engine, across four markets. Not a slice of it, the whole thing.

- Grow into a co-architect role. You start as the human taste layer on top of our AI engine. As the system matures, the path is to co-design it: which clusters we attack, which agents we build, which experiments we run.

- Mission that matters. Help people understand and access better health insurance, in service of Alan's vision of helping everyone live in good health to 100.

What’s the development plan for this role:

- After 6 months: You ship at least one fully agent-powered content pipeline end to end. Non-brand organic traffic and AI citations show measurable growth in your cluster. You can defend any piece we have published in the last quarter on its merits.

- After 12 months: You co-own the content roadmap across at least two markets. You are the person the SEO/GEO Lead consults before making cluster or agent design decisions. You have shipped at least one experiment that changed how the team works.

⭐ IF YOU HAVE SOME OF THE FOLLOWING, YOU MAY BE A GREAT FIT ⭐

Experience & Skills:

- At least 1 year of growth or marketing experience, ideally in a tech or scale-up environment (internships or apprenticeships count as experience)

- Languages: Fluent in French and English (both mandatory)

- AI-native: you already use Claude, ChatGPT, Perplexity, Dust, or something similar daily, and you're constantly pushing how far the tools can go.

- Taste for what works. You can read a piece of content, a social post, or a landing page and instantly tell if it lands or falls flat, and explain why. You do not measure success in articles published, you measure it in whether we actually moved people and metrics.

- Data-obsessed: You track what you ship, and iterate based on what data tells you

- Powerhouse execution. You move fast and you move mountains. When something needs to ship, it ships, on time and at quality. You are the person the team can hand a hard problem to and stop worrying about. Reliability is non-negotiable.

- Obsessed with learning and speed. You thrive in environments where you pick up new skills weekly and apply them the same day. You do not wait to be taught. You read, you experiment, you ship, you learn, you go again. The pace energizes you rather than tiring you out.

Location: You must be legally eligible to work in France and must be based in Paris or willing to relocate as the role requires regular presence at our Paris office

Nice-to-Have:

- Exposure to SEO, growth marketing, or organic acquisition (tools like SEMrush, Google Search Console, Google Analytics)

- Previous track record of building with AI agents or automation tools (Dust, Claude, GPT)

For this role we are targeting a B0-B1 level range https://alan.com/en/careers/a/salary-equity.

🙌 PERKS & BENEFITS https://alan.com/en/careers/a/salary-equity

At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.

Therefore, we offer:

- Fair rewards. Generous equity packages complement your base salary.

- Flexible Office. Amazing office space at our HQ in Paris, sponsored co-working hubs in Ghent Brussels or Antwerp or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.

- All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.

- Flexible vacation policy and flexible working hours. Organize your time as you wish.

- Delightful healthcare insurance. Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family.

- Transport. You can use your own inspiration based on the Green mobility budget (for Senior level Alaners)

- Learning & Training opportunities. A highly flexible training policy, free books, and a budget to attend and speak at conferences if the opportunity arises.

- Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential. Learn more about our coaching culture https://alan.com/en/blog/discover-alan/a/alan-culture-excellence-through-coaching.

- Parental leave. Extended parental leave for all new parents, for permanent contracts only.

🎯 IMPORTANT NOTE: WE HIRE PEOPLE, NOT ROLES.

If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply, as it can only bring learnings or success.

If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?

Remember, this is just a guide, not a checklist. We'll be thrilled to receive your application!

🔖 Check out our About Alan https://alan.com/about and Career https://alan.com/careers pages, as well as our Medium https://medium.com/alan, blog https://blog.alan.com/ and Glassdoor page https://www.glassdoor.com/Overview/Working-at-Alan-EI_IE1696043.11,15.htm for more info.

YOU WANT TO KNOW MORE ABOUT ALAN?

- 🙌 Perks & Benefits https://alan.com/en/careers/a/salary-equity: Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.

- 🤘 A strong culture https://alan.com/en/about/a/leadership-principles: People joining Alan are often surprised and delighted by our innovative working method. We have a set of cultural values that guide our approach to work